FUSION Branding (Concept)

Role: Designer • Team: Marketing • Tools: Photoshop
Visual Design, UI/UX, Brand Exploration

FUSION was a tech-focused brand in the Department of Defense space. I explored a conceptual refreshed logo, expanded the color palette, and developed a suite of imagery to imagine how the brand could evolve. I experimented with typography, iconography, and layout treatments to explore a cohesive visual direction that could feel more flexible and polished while staying true to the brand’s identity.