UI/UX Design • Design Systems • User Research • Product Strategy • Interaction Design
After a year of working closely with the product team and observing how users navigated the platform, it became clear that several workflows had gradually evolved into disconnected experiences with inconsistent patterns, layouts, and navigation. The challenge was not only to simplify the system, but to do so in a way that reduced friction without disrupting the workflows users had already become familiar with.
I led the redesign effort to consolidate five separate workflows into a unified experience, focusing on clearer hierarchy, improved consistency, and a streamlined interface that better supported the way users actually worked within the product. The result was more than a redesign—it created a flexible foundation that continues to grow alongside the platform, allowing new workflows and legacy experiences to be brought into a shared system over time.
Process
After spending a year working with the platform, it became clear that five separate workflows spread across six applications were often solving similar problems in different ways. While each workflow had evolved to meet specific user needs, they shared many of the same patterns, actions, and goals. The challenge wasn’t simply to redesign the interface—it was to reduce complexity while preserving the familiarity users relied on every day.
I began by auditing the existing workflows and mapping how users moved between applications to complete common tasks. Through user observations, stakeholder discussions, and collaborative reviews with the product team, we identified areas where functionality overlapped and where repeated navigation, context switching, and duplicated interactions were creating unnecessary friction. These insights helped establish a clear vision for a more connected experience.
Rather than starting from scratch, the team focused on preserving the workflows and interactions users already understood while bringing related functionality together into a shared workspace. Over the course of the project, we explored dozens of concepts and created roughly 60 interface iterations to determine how information could be consolidated without sacrificing clarity. There were certainly opportunities to make more dramatic changes, but maintaining familiarity was a deliberate decision. The goal was to simplify the experience, not force users to relearn how they worked.
By continuously reviewing concepts with stakeholders and refining designs through feedback, we gradually transformed a collection of disconnected workflows into a unified system. Every decision was measured against the same question: how can we make the experience more efficient while keeping it intuitive for the people who use it every day?
Solution/Results
The final redesign transformed five disconnected workflows into a more unified and consistent product experience, giving users a clearer path through complex tasks and reducing the friction that had built up over time. By consolidating navigation patterns, simplifying interface structures, and standardizing interactions across the platform, the new system created a more intuitive experience that helped users move through their work with greater confidence and efficiency.
The updated workflows also established a stronger visual and functional foundation for future growth. Shared components and reusable interface patterns improved consistency across the product while making new features and updates easier to implement moving forward. The redesign reduced visual clutter, clarified information hierarchy, and created a more cohesive relationship between tools that had previously felt disconnected from one another.
Beyond the interface improvements, the project helped align product, development, and design teams around a more scalable user experience strategy. The final system not only streamlined the day-to-day experience for users, but also created a framework that better supported ongoing iteration, collaboration, and long-term product evolution.