UI/UX Design • Workflow Design • User Research • Design Systems • Product Design
After a year of working closely with the product team and observing how users navigated the platform, it became clear that several workflows had gradually evolved into disconnected experiences with inconsistent patterns, layouts, and navigation. The challenge was not only to simplify the system, but to do so in a way that reduced friction without disrupting the workflows users had already become familiar with.
I led the redesign effort to consolidate five separate workflows into a unified experience, focusing on clearer hierarchy, improved consistency, and a streamlined interface that better supported the way users actually worked within the product. The result was more than a redesign—it created a flexible foundation that continues to grow alongside the platform, allowing new workflows and legacy experiences to be brought into a shared system over time.
After spending my first year working on the platform, one pattern became impossible to ignore: users weren’t struggling with individual workflows—they were struggling with moving between them.
Over time, the product had grown into six separate applications supporting eight distinct workflows. Each had been built to solve a specific problem, but they had evolved independently, resulting in different navigation models, layouts, and interaction patterns. Completing a single task often meant jumping between multiple applications, remembering where information lived, and constantly shifting context.
The goal wasn’t to reinvent the product. It was to unify it.
I wanted to create a single experience where common workflows felt connected, information was easier to find, and users could stay focused on their work instead of figuring out which application they needed next.
The solution didn’t start in Figma. It started by understanding how peopole actually worked.
Before proposing any solutions, I spent time learning how each workflow functioned, identifying where they overlapped, and understanding what users relied on most. While each application served a different purpose, they shared many of the same patterns—maps, detail panels, filtering, task management, and supporting information. Those shared behaviors became the foundation for a single, flexible interface.
I began exploring ideas through quick sketches, using them to experiment with navigation, panel layouts, workflow modes, and information hierarchy. Working on paper made it easy to test different approaches, combine concepts, and iterate rapidly before moving into higher-fidelity designs.
Over the course of the project, I created roughly sixty interface concepts, refining them through stakeholder feedback and ongoing collaboration with the product team. Rather than redesigning every workflow independently, I focused on identifying the common interactions users performed every day and building a flexible framework around them.
The result wasn’t a collection of redesigned screens—it was a scalable system. New workflows could be incorporated without introducing entirely new interfaces, creating a more consistent experience while preserving the familiarity users already depended on.
Solution/Results
The final redesign transformed five separate workflows into a more unified experience, giving users a single workspace for tasks that had previously been spread across multiple applications and interfaces. By consolidating related functionality into one system, users could access the tools and information they needed without constantly switching contexts or navigating between disconnected workflows.
A major focus of the project was improving consistency without sacrificing familiarity. Shared navigation patterns, reusable components, and standardized layouts helped create a more cohesive experience while preserving many of the interactions users had already learned over time. This approach reduced unnecessary complexity and helped make the transition to the new system feel intuitive rather than disruptive.
Beyond improving the day-to-day user experience, the redesign established a scalable foundation for future growth. Rather than creating a solution for a fixed set of workflows, the unified system was designed to continue evolving alongside the product. As new workflows are developed and existing experiences are modernized, they can be integrated into the shared framework, allowing the platform to grow while maintaining a consistent and predictable user experience.