Visual Design • Production • Asset Creation • Brand Exploration
I joined Warner Bros. Games as a Senior LiveOps Artist to help refresh the MultiVersus online store. As the sole designer on the project, I was responsible for developing new visual directions, creating and refreshing store assets, and supporting the evolving needs of a live-service game.
Over the course of the project, I created more than 20 new and refreshed assets, exploring everything from bright, character-driven treatments to darker cinematic compositions. The work balanced creative experimentation with the practical demands of recurring content updates, an evolving visual direction, and production-ready assets built for implementation in Unreal Engine.
The Challenge
The MultiVersus store needed to continually feel fresh while working within an established visual identity and a fast-moving content schedule. As new characters, skins, bundles, and promotions were introduced, repeated layouts and treatments could make individual updates feel less distinct.
The challenge was to create enough visual variety to keep new content feeling exciting while maintaining the recognizable personality of MultiVersus and developing approaches that could adapt from one update to the next.
Exploring the Store’s Visual Direction
I began by reviewing the existing store assets to understand where layouts, compositions, and visual treatments had become repetitive. From there, I explored multiple ways of presenting characters, skins, bundles, and promotions while staying grounded in the personality of the MultiVersus brand.
The concepts ranged from bright, graphic treatments to darker, more cinematic compositions. Weekly reviews with art, marketing, and production helped narrow the strongest directions while allowing the work to respond to the game’s evolving visual style.
As the work developed, I also explored opportunities to improve how content could be presented within the storefront, including ways to surface additional purchase options without overwhelming the character artwork. These concepts remained exploratory and were not implemented before MultiVersus ended service.
The Final Direction
The final store work combined the energy of the visual exploration with the flexibility needed for ongoing Live Ops content. Stronger hierarchy, more dynamic compositions, and a wider range of treatments helped individual offers feel distinct while remaining connected to the MultiVersus visual identity.
Across the project, I created more than 20 new and refreshed production assets spanning characters, skins, bundles, and promotional content. The final store work carried the energy of the visual exploration into a flexible approach for ongoing Live Ops content. Stronger hierarchy, more dynamic compositions, and a wider range of treatments helped individual offers feel distinct while remaining connected to the MultiVersus visual identity.
