Role: Lead Designer (Contract) • Team: Production and Marketing • Tools: Figma, Photoshop, Unreal Engine, Maya
Visual Design, Production, Asset Creation, UI/UX, Brand Exploration
When the MultiVersus online store started losing momentum, I joined as a contract designer to refresh its visual direction. I explored bold, character-driven styles, from bright pop-art to darker cinematic looks, and created 20+ new and refreshed assets, transforming the store into a more cohesive, engaging, and energetic experience while keeping assets optimized for Unreal and consistent across updates.
Process
To reimagine the store’s visual appeal, I began by auditing existing assets to identify patterns of repetition and visual fatigue. From there, I developed a series of refreshed concepts — each exploring different ways to highlight character art, new skins, and promotions while maintaining brand recognizability.
Our team met weekly to review new ideas, share feedback, and align design directions across art, marketing, and production. We collaborated in Figma to prototype visual treatments and streamline approvals, which allowed for quick iteration and consistent documentation as the project evolved.
I worked closely with the art direction and production teams to test several new looks, including high-contrast color palettes, bold typographic treatments, and layered compositions inspired by in-game environments. We iterated quickly, incorporating feedback from creative leadership and early playtest responses to understand what styles generated the most engagement.
Throughout this process, I created optimized assets for Unreal and helped maintain consistency across multiple updates as the game’s overall art style evolved. My role required balancing creative exploration with technical precision — ensuring every design not only looked dynamic but also functioned seamlessly within the store’s interface.
Solution/Results
The final direction combined the boldness of the experimental styles with the clarity needed for a live-service storefront. The refreshed visuals introduced more dynamic compositions, striking use of color, and stronger hierarchy between key offers — making it easier for players to navigate while feeling energized by what they saw.
By leaning into expressive design choices, we helped reestablish excitement around store updates and gave the marketing team more flexibility for future content drops. The new visual language also streamlined production — templates and reusable layouts allowed the team to deliver fresh assets quickly without sacrificing creativity.
While exact engagement metrics weren’t shared across departments, the refreshed assets were consistently praised for bringing new life to the store and better reflecting the game’s playful, competitive energy. The project ultimately helped define a more cohesive visual tone for MultiVersus as it evolved through multiple seasons and style iterations.
