When Pinballz Lake Creek expanded to include a dedicated whiskey bar, the goal was to create an identity that felt more refined while still fitting naturally within the energy of the larger venue. The brand needed to balance sophistication with approachability, creating a space that felt elevated without losing its sense of fun.

I developed a visual direction centered around rich tones, vintage-inspired typography, and textured graphic elements that reflected the warmth and character of whiskey culture. Each piece was designed to work cohesively across signage, menus, merchandise, and in-venue applications.

The result is a distinctive and experience-driven brand identity that gives The Whiskey Bar at Lake Creek its own presence while remaining connected to the broader Pinballz environment.