When Pinballz Arcade in Austin, TX expanded, they introduced a high-end bar that set itself apart by focusing on premium, top-shelf whiskey. This new venture marked a step into a more sophisticated space for the brand, and I wanted to ensure the visual identity matched that evolution. For the logo, I aimed to strike a perfect balance between class and whimsy, creating a design that felt upscale yet approachable—reflecting the essence of the bar’s elevated yet playful atmosphere.
Fun fact: The word ‘whiskey’ (or ‘whisky’) has two spellings, which vary depending on the region it originates from—a subtle nod to the rich traditions behind the spirit.
