FUSION already had an established identity, but I saw an opportunity to explore what the brand could look like with a more cohesive and modern direction. I wanted the pieces to feel like they actually belonged together, rather than treating the logo, color, imagery, and other elements as separate parts.

I developed a refreshed direction across the logo, color palette, typography, imagery, iconography, and layout, focusing on how those elements could work together across different applications. The concept remained an internal exploration and was not implemented, but it gave me a chance to push the brand further and develop a more complete visual system.