Kahala Brands is a franchising company that oversees well-known brands such as Cold Stone Creamery, Blimpie, and Samurai Sam’s, among others. Whenever the food scientists developed a new menu item for one of the restaurants, each graphic designer was challenged to create a unique branding suite to showcase the item. The selected design would then be rolled out across various marketing materials, including posters, hero images, social media campaigns, and more, ensuring cohesive and compelling branding for the launch.
