At Kahala Brands, every new menu item was an opportunity to build a brand moment. As food scientists developed new offerings for restaurants like Cold Stone Creamery, Blimpie, and Samurai Sam’s, designers were challenged to create a complete visual campaign around each launch.

I crafted cohesive branding suites that extended from hero imagery to posters and social media, turning a single dish into a fully realized marketing experience. Winning concepts were implemented across channels, creating consistent, eye-catching campaigns that stood out in-store and online.