24 Hours • 180 Speakers • Free Online
ADDO was in dire need of a revamp, and I was thrilled when given the opportunity to lead the charge. The objective was to swiftly breathe new life into the event leaning towards a concept that exuded a sense of vibrancy, uniqueness, and catered to participants across various time zones, given its international nature. Initially, I ended up with captivating neon signs that resonated with people worldwide. I used every of color of our brand palette, utilizing them to indicate which “track” was being addressed or which talk related to specific topics.