When Pinballz Arcade in Austin, TX expanded, they introduced a high-end bar focused on premium, top-shelf whiskey. This marked a shift into a more refined and elevated space for the brand, requiring an identity that could support that evolution.
I developed a direction that balanced sophistication with a sense of play. The logo and visual system were designed to feel polished yet approachable, drawing from the warmth and depth of whiskey culture while still reflecting the energy of the Pinballz environment.
The result is a cohesive and distinctive brand identity that captures both the elevated experience of the bar and the character of its surroundings.
