When Pinballz Lake Creek added a dedicated whiskey bar, it needed an identity that could feel like its own destination while still belonging inside the larger venue. I wanted it to feel a little more grown-up without suddenly becoming too serious, keeping some of the personality and energy that made Pinballz feel like Pinballz.

I developed a warm, vintage-inspired direction built around bold typography, rich colors, and Art Deco influences. The identity carried across signage, menus, merchandise, and promotional materials, giving the Whiskey Bar its own personality while still feeling connected to the space around it.